In my last post, Creating Value: Becoming a True Provider Part 1, I talked about looking into your practice to see where value already exists. Now, I want you to go into your patient’s mind and consider how they might assess the price and associated value of a […]
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With a Starting Price of just $13,270, the 2015 Smart “ForTwo” is the Cheapest priced car in America! So, why doesn’t everyone drive one? Because it’s not always about price… Your patients are consumers. Consumers look for ways to extract value from the world. You are a business owner. Your job […]
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In the absence of value, people shop price. I’ve heard it said that, “You can’t put a price on…” (You fill in the blank: love, friendship, health?), but people do it all the time. What is the “value” of excellent health and quality care? If you’re […]
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During a recent seminar, I did a segment about cost-of-care and had each doctor fill out a brief survey listing what they charge for a variety of procedures. Prices for the same services ranged wildly–from the 50th to the 100th percentile with an occasional outlier charging more […]
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Team Building Too many practices struggle to reach their goals because they just don’t have the right team to get the job done. When you started the practice, you may have hired to “fill the openings”. Along the way, you made additions or changes because you were […]
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Unless a patient comes into your office with an emergency, he or she will most likely be coming in for what they would call a routine “cleaning and an examination”. That patient would love to hear you say something like, “Boy, you’ve really done a great job. […]
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