Dentists and their teams sign up for our CEODentist Virtual Academy because they are ready to build a solid foundation for their practice. They know how to look at the practice from a clinical angle but they’re not sure how to run it like a business. Why […]
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According to the American Dental Association, the average patient is worth approximately $820 per year to your practice. So if you want to build a million dollar dental practice, you need approximately 1,200 active patients (1,220 for you math majors). The key word here is “active”. We’re […]
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In my last post, Maximize Your External Marketing Investment, I described how to get the greatest value out of your external dental practice marketing efforts by dropping the generic “market to everybody with teeth” approach in your direct-mail, web site, billboards, etc., and shifting your message to […]
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In my last post, Creating Value: Becoming a True Provider Part 1, I talked about looking into your practice to see where value already exists. Now, I want you to go into your patient’s mind and consider how they might assess the price and associated value of a […]
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With a Starting Price of just $13,270, the 2015 Smart “ForTwo” is the Cheapest priced car in America! So, why doesn’t everyone drive one? Because it’s not always about price… Your patients are consumers. Consumers look for ways to extract value from the world. You are a business owner. Your job […]
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Since you are the owner of a business, I encourage you to occasionally step outside of your role as the top producer and dentist and into the role as a CEO. I urge you to view your business form a vantage point of “outside and slightly elevated” […]
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It’s sad to say but most people actually come into a dental office expecting the doctor to be running late in getting to them. They expect problems with their bill. They expect difficulty in getting appointments convenient to their schedule. What if you decided, “In my office, […]
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When it comes to dental marketing, getting your patients email address is one of the most valuable pieces of personal information you can imagine. It gives you access and permission to carry on a dialogue with your patient between visits and an opportunity to build and nurture […]
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I recently presented a seminar in Wisconsin called 100% Case Acceptance: It’s a Team Sport. What was evident at that seminar is that most people attended looking for tactics and closing techniques. What I offer is neither: I offer a process and a protocol. In my previous […]
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There are 8,760 hours in a year. The average dental patient comes in twice a year for her continuing care visit. Between the time she gets there, fills out the paperwork, gets her cleaning and x-rays, pays the bill and leaves, she will have been in your […]
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