At the start of the greatest economic downturn since the Great Depression (2007), CEODentist presented a series of workshops, articles and training sessions based on the book, “Acres of Diamonds” and the principles of creating “Raving Fans” and “Patients for Life”. As a result, practices not only […]
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Recently, I’ve been bombarded with questions from my dental clients asking my thoughts on various promotion-based marketing campaigns, in-house discount plans, and various insurance programs. When I probe a little deeper, I’ve found that the common thread for this line of questioning is that the practices feel […]
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In my work with dental offices across the country, I’m constantly talking about the importance of accountability in running your business. The truth is there’s nothing new to learn here, no magic pill that will suddenly make you successful or rich. But putting these simple accountability measures […]
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Doctors complain to me often that their patients perceive their services (Treatment Presentation) as being too expensive. And yes, dentistry is expensive, and dental insurance in most cases is more of a discount plan than actual insurance. As frustrating as it may be to hear patients tell […]
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You can refer to it as relationship credit or a deposit in the emotional bank account, but whatever you call it, until you have created a patient-doctor relationship based on trust, your clients won’t be loyal. You have to earn patient loyalty through your actions and words. […]
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Over and over again I hear dentists talk about corporate dentistry as the enemy. I’ve even heard doctors refer to their corporate competition as “the devil,” practically spitting out the words. Obviously this is a topic that stirs up a lot of emotion, and it’s clear why. […]
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When a new patient seeks out your dental office, it may be for any number of reasons. She is likely a woman [Read: Women are the Key to Your Marketing Success], and she is probably calling you for one of the five following reasons: She is new […]
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I teach my clients that first impressions are key to attracting the sort of patients with whom you most enjoy working. A first impression certainly includes first interactions between your office and a potential new patient via telephone (we will cover phone etiquette in a future post), […]
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When I begin working with a dental office, I can usually tell how well their business is doing just from standing in the lobby and taking a look around. I can tell how impeccably they manage their patient files, how diligent they are with follow-up, and how […]
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Recently I spoke to a local MeetUp group on the topic of team building. After a few minutes of inquiring attendees to get an understanding of the “team performance” issues they came to resolve, I found, like in most cases, that their problems were mostly the result […]
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