In my last post, Maximize Your External Marketing Investment, I described how to get the greatest value out of your external dental practice marketing efforts by dropping the generic “market to everybody with teeth” approach in your direct-mail, web site, billboards, etc., and shifting your message to […]
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As I’ve mentioned in the past, there are only three basic ways to build any business. You can find more clients, increase the frequency of client visits, or increase the average purchase amount of the visit. In dentistry our clients are called patients, frequency is a function […]
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During a recent CEO Dentist Virtual Academy session, we explored practice profitability and the financial impact of having just one empty slot in the daily calendar. A big questions was, “Wes, how do I handle patients when they’re on the books for a 9AM appointment and they don’t call […]
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I have a doctor client who is always trying to save a nickel by buying supplies on the Internet. Like most dentists he is very frugal. I’ve told him over and over that saving a nickel won’t really grow his practice. But, building a strong relationship […]
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In my last post, Creating Value: Becoming a True Provider Part 1, I talked about looking into your practice to see where value already exists. Now, I want you to go into your patient’s mind and consider how they might assess the price and associated value of a […]
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With a Starting Price of just $13,270, the 2015 Smart “ForTwo” is the Cheapest priced car in America! So, why doesn’t everyone drive one? Because it’s not always about price… Your patients are consumers. Consumers look for ways to extract value from the world. You are a business owner. Your job […]
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When was the last time you sat down with each of your team members individually, acknowledged them for what they’re doing right, communicated the areas of their performance that need improvement, and helped them develop a plan to exceed your expectations and become an “A” Player? Every […]
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In my last post, Do It Now, Delete it, or Delegate-Part 1, I detailed some simple time management strategies to help you can organize and prioritize what’s coming across your desk so as not to end up buried under a mountain of unread trade magazines and junk email. […]
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When it comes to their desks, doctors have a reputation for being disorganized. Some might even go as far as to call them “sloppy,” but I don’t think that’s what they are. I think they’re just inundated with information, like everyone who runs a business. Your standard […]
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Last week, I outlined a few exercises that I use with my clients in goal setting sessions (catch Part One of this series HERE). Hopefully they inspired you to do a little pre-New Year’s Eve planning work of your own. If you’ve evaluated last year’s goals and […]
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