Hygiene profitability is not the result of talking patients in to unnecessary services, it’s about providing your patients with optimal care. Several weeks ago I posted an article on the topic of hygiene profitability. That article scored the highest number of opens and click-throughs that we’ve ever […]
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Early in my career, I was like most educated, motivated people, I was looking for the answers to growing my business, to improving my relationships with my wife and my kids, and improving my health and my finances. I read books, I went to dozens of seminars […]
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In my work with dental offices across the country, I’m constantly talking about the importance of accountability in running your business. The truth is there’s nothing new to learn here, no magic pill that will suddenly make you successful or rich. But putting these simple accountability measures […]
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Doctors complain to me often that their patients perceive their services (Treatment Presentation) as being too expensive. And yes, dentistry is expensive, and dental insurance in most cases is more of a discount plan than actual insurance. As frustrating as it may be to hear patients tell […]
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You can refer to it as relationship credit or a deposit in the emotional bank account, but whatever you call it, until you have created a patient-doctor relationship based on trust, your clients won’t be loyal. You have to earn patient loyalty through your actions and words. […]
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A few weeks ago, we posted a blog article titled, “How to Build a Million Dollar Practice”. When the article was posted on LinkedIn, one of our dentist contacts wrote in the comments section, “If I see another article on how to make 1-million dollors in the […]
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Over and over again I hear dentists talk about corporate dentistry as the enemy. I’ve even heard doctors refer to their corporate competition as “the devil,” practically spitting out the words. Obviously this is a topic that stirs up a lot of emotion, and it’s clear why. […]
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Recently I spoke to a local MeetUp group on the topic of team building. After a few minutes of inquiring attendees to get an understanding of the “team performance” issues they came to resolve, I found, like in most cases, that their problems were mostly the result […]
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Dentists and their teams sign up for our CEODentist Virtual Academy because they are ready to build a solid foundation for their practice. They know how to look at the practice from a clinical angle but they’re not sure how to run it like a business. Why […]
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According to the American Dental Association, the average patient is worth approximately $820 per year to your practice. So if you want to build a million dollar dental practice, you need approximately 1,200 active patients (1,220 for you math majors). The key word here is “active”. We’re […]
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