When it comes to dental marketing, getting your patients email address is one of the most valuable pieces of personal information you can imagine. It gives you access and permission to carry on a dialogue with your patient between visits and an opportunity to build and nurture […]
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In the absence of value, people shop price. I’ve heard it said that, “You can’t put a price on…” (You fill in the blank: love, friendship, health?), but people do it all the time. What is the “value” of excellent health and quality care? If you’re […]
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During a recent seminar, I did a segment about cost-of-care and had each doctor fill out a brief survey listing what they charge for a variety of procedures. Prices for the same services ranged wildly–from the 50th to the 100th percentile with an occasional outlier charging more […]
Read more →![[Customer Service] Knowledge + Action = Power](http://www.ceodentist.com/wp-content/uploads/2014/11/Knowledge-is-not-power-until-its-applied-cut-e1415565481816-570x172_c.jpg)
I was in the office of a new client this week. I looked at the shelf over his desk and saw dozens of books, CD/DVD programs and training binders neatly stacked and most still in shrink-wrap. When I saw that, I instantly understood that he goes from book […]
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Frustrated? Worried? Broke? Time to make a change! Learn how you can get the smile back in your dental practice. Click now and join CEODentist at its next upcoming workshop. Click Here To Register!
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