I recently presented a seminar in Wisconsin called 100% Case Acceptance: It’s a Team Sport. What was evident at that seminar is that most people attended looking for tactics and closing techniques. What I offer is neither: I offer a process and a protocol. In my previous […]
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There are 8,760 hours in a year. The average dental patient comes in twice a year for her continuing care visit. Between the time she gets there, fills out the paperwork, gets her cleaning and x-rays, pays the bill and leaves, she will have been in your […]
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Starbucks doesn’t do a lot of advertising. They don’t have to. Their goal is to get you in the door for that first visit. Once you’re in, they impress you with the environment, their product and the feeling of being part of a club. All of this […]
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