When I begin working with a dental office, I can usually tell how well their business is doing just from standing in the lobby and taking a look around. I can tell how impeccably they manage their patient files, how diligent they are with follow-up, and how […]
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Recently I spoke to a local MeetUp group on the topic of team building. After a few minutes of inquiring attendees to get an understanding of the “team performance” issues they came to resolve, I found, like in most cases, that their problems were mostly the result […]
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Dentists and their teams sign up for our CEODentist Virtual Academy because they are ready to build a solid foundation for their practice. They know how to look at the practice from a clinical angle but they’re not sure how to run it like a business. Why […]
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According to the American Dental Association, the average patient is worth approximately $820 per year to your practice. So if you want to build a million dollar dental practice, you need approximately 1,200 active patients (1,220 for you math majors). The key word here is “active”. We’re […]
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In my last post, Maximize Your External Marketing Investment, I described how to get the greatest value out of your external dental practice marketing efforts by dropping the generic “market to everybody with teeth” approach in your direct-mail, web site, billboards, etc., and shifting your message to […]
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As I’ve mentioned in the past, there are only three basic ways to build any business. You can find more clients, increase the frequency of client visits, or increase the average purchase amount of the visit. In dentistry our clients are called patients, frequency is a function […]
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During a recent CEO Dentist Virtual Academy session, we explored practice profitability and the financial impact of having just one empty slot in the daily calendar. A big questions was, “Wes, how do I handle patients when they’re on the books for a 9AM appointment and they don’t call […]
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I have a doctor client who is always trying to save a nickel by buying supplies on the Internet. Like most dentists he is very frugal. I’ve told him over and over that saving a nickel won’t really grow his practice. But, building a strong relationship […]
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Since you are the owner of a business, I encourage you to occasionally step outside of your role as the top producer and dentist and into the role as a CEO. I urge you to view your business form a vantage point of “outside and slightly elevated” […]
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It’s sad to say but most people actually come into a dental office expecting the doctor to be running late in getting to them. They expect problems with their bill. They expect difficulty in getting appointments convenient to their schedule. What if you decided, “In my office, […]
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