A few weeks ago, we posted a blog article titled, “How to Build a Million Dollar Practice”. When the article was posted on LinkedIn, one of our dentist contacts wrote in the comments section, “If I see another article on how to make 1-million dollors in the […]
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Over and over again I hear dentists talk about corporate dentistry as the enemy. I’ve even heard doctors refer to their corporate competition as “the devil,” practically spitting out the words. Obviously this is a topic that stirs up a lot of emotion, and it’s clear why. […]
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When a new patient seeks out your dental office, it may be for any number of reasons. She is likely a woman [Read: Women are the Key to Your Marketing Success], and she is probably calling you for one of the five following reasons: She is new […]
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I teach my clients that first impressions are key to attracting the sort of patients with whom you most enjoy working. A first impression certainly includes first interactions between your office and a potential new patient via telephone (we will cover phone etiquette in a future post), […]
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When I begin working with a dental office, I can usually tell how well their business is doing just from standing in the lobby and taking a look around. I can tell how impeccably they manage their patient files, how diligent they are with follow-up, and how […]
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Recently I spoke to a local MeetUp group on the topic of team building. After a few minutes of inquiring attendees to get an understanding of the “team performance” issues they came to resolve, I found, like in most cases, that their problems were mostly the result […]
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Dentists and their teams sign up for our CEODentist Virtual Academy because they are ready to build a solid foundation for their practice. They know how to look at the practice from a clinical angle but they’re not sure how to run it like a business. Why […]
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According to the American Dental Association, the average patient is worth approximately $820 per year to your practice. So if you want to build a million dollar dental practice, you need approximately 1,200 active patients (1,220 for you math majors). The key word here is “active”. We’re […]
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In my last post, Maximize Your External Marketing Investment, I described how to get the greatest value out of your external dental practice marketing efforts by dropping the generic “market to everybody with teeth” approach in your direct-mail, web site, billboards, etc., and shifting your message to […]
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As I’ve mentioned in the past, there are only three basic ways to build any business. You can find more clients, increase the frequency of client visits, or increase the average purchase amount of the visit. In dentistry our clients are called patients, frequency is a function […]
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