Hygiene profitability is not the result of talking patients in to unnecessary services, it’s about providing your patients with optimal care. Several weeks ago I posted an article on the topic of hygiene profitability. That article scored the highest number of opens and click-throughs that we’ve ever […]
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Early in my career, I was like most educated, motivated people, I was looking for the answers to growing my business, to improving my relationships with my wife and my kids, and improving my health and my finances. I read books, I went to dozens of seminars […]
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In my consulting around the country, I have yet to walk into an office that didn’t know how to do what they do. They’re all great at dentistry. Most are very good at answering the phone, setting appointments and interacting with patients. That’s not to say that […]
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Yes, you can win the dental game, despite the competition you may feel with corporate dentistry (which, by the way, is not the devil) and the pressure you may feel from insurance companies. There are three magic words that, if applied consistently, will win the game: provide excellent […]
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“Hygiene profitability” is not a play on words. It’s possible, but you’ll have to be willing to take control of your business (yes, the hygiene department is a business within the business called “your practice”) and you’ll need to get out of your comfort zone with your […]
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At the start of the greatest economic downturn since the Great Depression (2007), CEODentist presented a series of workshops, articles and training sessions based on the book, “Acres of Diamonds” and the principles of creating “Raving Fans” and “Patients for Life”. As a result, practices not only […]
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Recently, I’ve been bombarded with questions from my dental clients asking my thoughts on various promotion-based marketing campaigns, in-house discount plans, and various insurance programs. When I probe a little deeper, I’ve found that the common thread for this line of questioning is that the practices feel […]
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In my work with dental offices across the country, I’m constantly talking about the importance of accountability in running your business. The truth is there’s nothing new to learn here, no magic pill that will suddenly make you successful or rich. But putting these simple accountability measures […]
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Doctors complain to me often that their patients perceive their services (Treatment Presentation) as being too expensive. And yes, dentistry is expensive, and dental insurance in most cases is more of a discount plan than actual insurance. As frustrating as it may be to hear patients tell […]
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You can refer to it as relationship credit or a deposit in the emotional bank account, but whatever you call it, until you have created a patient-doctor relationship based on trust, your clients won’t be loyal. You have to earn patient loyalty through your actions and words. […]
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